Marketing: An Introduction, 15th Edition
Marketing: An Introduction, 15th Edition delivers a comprehensive yet accessible look at the principles, strategies, and practices that define modern marketing. Written to engage students with real-world examples and case studies, it explains core concepts while connecting them to current business trends and emerging digital strategies. This edition covers everything from understanding customer needs and market research to branding, product development, pricing strategies, promotion, and distribution channels. It also emphasizes the growing role of digital marketing, social media, and analytics in shaping consumer behavior and business decisions. Perfect for marketing students, small business owners, or professionals seeking a refresher, the text balances theory with hands-on application. By integrating practical exercises, marketing plan development, and analysis of current campaigns, it ensures readers not only understand marketing concepts but also know how to apply them in today’s competitive environment.
1. What is the main focus of this book?
It introduces readers to the fundamentals of marketing, blending theory with real-world business examples and applications.
2. Who should read this book?
Marketing students, entrepreneurs, business owners, and professionals who want a clear and current understanding of marketing practices.
3. Does it cover digital marketing?
Yes. It includes updated content on digital platforms, social media strategies, and data-driven marketing techniques.
4. Are there real-world examples?
Absolutely. Case studies and examples from leading companies illustrate concepts in action.
5. Does it include practical exercises?
Yes. Readers are encouraged to develop marketing plans, analyze campaigns, and apply concepts to real scenarios.
6. Is this book beginner-friendly?
Yes. It’s written for those with no prior marketing background, while still offering value to experienced learners.
7. What topics are covered?
Market research, consumer behavior, branding, product strategy, pricing, promotion, distribution, and marketing ethics.
8. Is it updated for today’s market trends?
Yes. The 15th Edition includes current trends, technologies, and examples relevant to today’s business world.
9. Can this book help in building a business?
Definitely. The concepts can be applied to creating and executing effective marketing strategies for any size business.
10. Where can I get this book?
You can purchase it from major bookstores or online retailers using this affiliate link.